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Archive for April 6th, 2008

The Silent Salesman continue…

Sunday, April 6th, 2008

Where “Pointer Boards” are being used on showdays agents should note the following:

Boards are only allowed to remain in position for a limited period. Usually one day before showday and only up to midday after showday;
Pointer boards may not display any more than the Company name and logo, a direction indicator such as an arrow, [...]

The Silent Salesman

Sunday, April 6th, 2008

The good, the bad and the ugly stand in silent testimony to their creators and proclaim to passers-by the reason for their very existence. Simultaneously they also project the image of those whose name they bear. If this was a conundrum it is fair to say that few would guess that the answer would be [...]

The Use of Public Relations to Build Your Business

Sunday, April 6th, 2008

It is claimed that the public are far more likely to believe editorial published in a credible newspaper or magazine than in paid advertisements in the same medium. A well planned Public Relations (PR)programme can be much cheaper and many times more effective than advertising.
The best way to develop a successful public image is by [...]