Archive for June 29th, 2008
Home / Property Marketing plan seriously Homeowners part 2
Sunday, June 29th, 2008Promotion activities
Once you have identified your target market by buyer type and where possible, identified individual and company prospects, the question arises: How do I reach these people in my target market? This is the function of your promotion campaign which involves the use of four “tools”, personal selling, sales promotion, publicity and advertising.’ 6 [...]
Home / Property Marketing plan seriously Homeowners part 1
Sunday, June 29th, 2008Each marketing plan should be developed taking into account these six questions:
What do I have to sell? (DECIDE ON THE SALES PACKAGE)
Who are my most likely buyers? (TARGET MARKET ANALYSIS)
How do I reach my potential buyers? (PROMOTION ACTIVITIES)
How should my promotion activities be scheduled? (THE PROMOTION CAMPAIGN)
Who will be responsible for what? (PEOPLE INVOLVEMENT)
How much [...]
Commercial Property, Get action to implement your Marketing plan
Sunday, June 29th, 2008The marketing plan is implemented by executing all those activities that you decided upon to locate and inform buyers and to create and stimulate a demand for the property.
In order to implement your marketing plan successfully it will be necessary to create an adequate feedback system for the capture and recording of the following information:
Direct [...]
