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Archive for July 3rd, 2008

Suggestions for Successful Real Estate Advertising

Thursday, July 3rd, 2008

In order to advertise effectively you should pay attention to at least the following matters:

Understand what advertising is and what it can do for you. An advertisement is a message akin to the message or sales talk of the salesperson and involves the same kind of selling procedure as sales talk. Like sales talk, the [...]

The Estate Agency Business’s Promotion mix for Personal Selling

Thursday, July 3rd, 2008

Personal selling by a salesperson is one of the main ingredients of the estate agency business’s promotion mix for selling its own services and for selling properties. There are many reasons why the salesperson is important. Consider the following:

In many cases the salesperson has to persuade potential clients actively before the firm can obtain mandates.
Immovable [...]