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Jobs in Real Estate Industry, Basic Guidelines and Policies to Follow, Career of Selling Properties (11-14)
By arlene | July 7, 2008
11. Signs and sign register. “For-sale“, “sold” and “showhouse” signs will be provided by the firm. The following responsibilities relate to signs:
- If you obtain a mandate, it is your responsibility to place a “for-sale” sign on the property without delay.
- If you sell the property, it is your responsibility to retrieve the “for-sale” sign without delay and to replace it with a “sold” sign, which you should also retrieve within a reasonable period of time, not exceeding one month.
- If you are in charge of a show house, the erection and removal of signs is your responsibility.
- A sign register is kept with the telephone receptionist. When you remove a sign from the office stock, its precise whereabouts and the relevant dates on which it will be used must be recorded in the sign book until such time as it is returned to the office.
- The firm will be responsible for the repair and renewal of signs.
12. Promotion procedures. In order to integrate all aspects of our promotion campaign, all advertisements have to conform to predetermined formats and themes and will, ultimately, be the responsibility of our advertising manager. As a salesperson you should adhere to the following guidelines:
- Classified and display advertisements. Although the advertising manager will write and arrange for the placement of all classified and display advertisements, you have to submit advertising copy and a photograph of the property, for each new mandate that you obtain. The reason for this is that because you obtained the mandate you know more about the property than anybody else.
- Institutional advertising. The firm will normally be responsible for all institutional advertising. There is, however, no reason why you should not also use institutional advertising to keep your name in the public eye. All such advertisements must, however, first be cleared with your sales manager, must conform to predetermined formats and must carry the name and logo of the firm, in addition to your own particulars:
- Sales promotion. All sales promotion material, including your business cards, will be made available to you by the firm. In addition to your name and personal particulars, all business cards will carry the name and logo of the firm and will be issued in a predetermined format.
- Publicity. Publicity matters will normally be handled by the firm. All your publicity efforts must first be cleared with your sales manager.
Standard letters. The firm maintains a large portfolio of standard, but personalized, letters to assist you in matters such as canvassing and thanking clients. This portfolio is at your disposal, as will be writing paper with the firm’s letterhead.
13. Property information book. Often, during the time that a property is offered for sale, new information becomes available or information changes. For example, an owner may consent to a lowering of the sales price or a change in sales terms, or the seller may move or his telephone number may change. It is your responsibility, as the salesperson who obtained the mandate, to record all new information, or changes in information, in the “Property Information Book“. All salespeople should check this book daily. It is essential that your information should be up to date.
14. Servicing of clients and collegial conduct. Our sales staff form a closely-knit professional team. The preservation of sound interpersonal relationships among salespeople is a prerequisite for the success of every individual. Unethical practices should be avoided. It is important to the firm that harmony should exist among salespeople and that disputes be prevented. The following guidelines are offered with regard to the servicing of clients and the collegial conduct which is expected from salespeople.
- You will in no circumstances solicit a fellow salesperson’s clients or prospects. No breach of this guideline will be tolerated.
- Any dispute among salespeople (e.g. as regards the sharing of commissions) should be referred to the sales manager. He will hear out all the parties involved, conduct his own investigation and then give a ruling. His decision will be final.
- If a walk-in client or a telephone caller asks for a specific salesperson, the enquiry should be referred to this person. If the prospect does not ask for a salesperson by name, his enquiry should be handled by the salesperson on floor duty.
- If for some reason the salesperson asked for is not available and immediate action is essential, selling commission should be split 50-50 between the salesperson asked for and the salesperson who sold the property.
- If for some reason (e.g. if you are going on vacation) you cannot assist a client, refer him to a fellow salesperson. You and your colleague will have to work out your own agreement, although a 50-50 split of commission is recommended. Inform your sales manager and the administrative staff of your arrangement, as well as the person to whom all your calls and enquiries should be directed.
- A salesperson who refers a client to you should receive 10% of your sales
commission, unless you have made an alternative agreement in advance.
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Topics: Form, Investment, Job, Listing, Property, Rental, Residential, Sale |
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