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The Estate Agency Business’s Promotion mix for Personal Selling

Thursday, July 3rd, 2008

Personal selling by a salesperson is one of the main ingredients of the estate agency business’s promotion mix for selling its own services and for selling properties. There are many reasons why the salesperson is important. Consider the following:

In many cases the salesperson has to persuade potential clients actively before the firm can obtain mandates.
Immovable […]

Commercial Property, Get action to implement your Marketing plan

Sunday, June 29th, 2008

The marketing plan is implemented by executing all those activities that you decided upon to locate and inform buyers and to create and stimulate a demand for the property.
In order to implement your marketing plan successfully it will be necessary to create an adequate feedback system for the capture and recording of the following information:

Direct […]

The initial Negotiation with a potential client

Friday, June 27th, 2008

business, marketing, advertising, property, rental, real estate, liquidation, refinance, homeowner, credit loan, mortgage, loan

Commonly Used Leases

Monday, June 23rd, 2008

income tax, speech, Backup, property, loan, career, working-from-home, rental, lease, mortgage

OBTAINING NEW CLIENTS

Sunday, June 15th, 2008

property, loan, credit, refinance, debt, liquidation, auction, logo, presentation

Implement Marketing Sale Plan

Sunday, June 15th, 2008

marketing, online-auction, liquidation, property, Quotes, credit, loan, mortgage

Services can be provided by your firm and your method of marketing properties just like what I did continue…

Thursday, June 12th, 2008

industrial

HOHFELD’S Vocabulary and its Limitations

Saturday, May 10th, 2008

property, real-estate, refinance

The Idea of Property

Thursday, May 8th, 2008

Property, liquidation, mortgage

Negotiating Skills Part 3

Wednesday, April 2nd, 2008

Technique
Successful negotiators will always try to get a positive reaction from people even when the odds appear to be heavily stacked against them. It’s often the way things are said that turns the tables.
Take a hypothetical case: Where you had forgotten to make a reservation on a train and offered the conductor R100 if […]

Negotiating Skills Part 2

Wednesday, April 2nd, 2008

The buyer
One of the buyer’s major aspirations is to buy a “dream house” at the lowest possible price. Always remember that a bargain is best defined as an agreement between two parties where both believe they have got the better of the deal. Although it is your job as a negotiator to achieve this situation, […]

Selling Homebuilding Contracts continue…

Monday, March 31st, 2008

The selling process
Certain builders offer a “one-stop homebuilding service” which encompasses the full spectrum of services including architecture, design, planning, finance and building. Another option would of course be owner building, but caution should prevail.
Owner building requires experience, attention to detail and a degree of foresight in controlling costs. Many people think that they […]

Selling Homebuilding Contracts

Monday, March 31st, 2008

Much of the content of this post has to do with the sale of so-called “second-hand houses” or the sale of existing housing accommodation.
Many prospective homeowners however have specific needs which they feel cannot be met in the real estate arena and thus turn to a homebuilder to create their “dream home“. Most homebuilders sell […]

Selling Sectional Title Off Plan

Monday, March 31st, 2008

The Sectional Title market has evolved through various stages before arriving at its current format. Starting off with the traditional block of flats, generally encountered in CBD areas of any metropolitan area, or on our coastlines and ending with the current suburban situation.
In affluent suburbs, with a general height restriction of 2 or 3 storeys, […]

The Auction Alternative

Friday, March 28th, 2008

There are cases where the auction route is not the best. For example, where it is a specialist property and only one party could buy, such as an airport or where the most suitable purchaser may be a statutory body which is prevented from buying by auction.Another undesirable situation occurs when the property has been […]

Who is a buyer? continue…

Friday, March 28th, 2008

Face-to-face discussion
Apply the principles of a professional Master Agent.
Create a friendly comfortable atmosphere.
Know your subject, be confident and instill confidence, show a
liking for your customers and get them to like and trust you—be trustworthy.
Ask questions—listen to the answer without interruption. The subject of finance is often described by agents and lecturers to be the […]

Benefits of a Sole Mandate

Saturday, March 22nd, 2008

Many estate agents find it very difficult to sell the benefits of a sole selling mandate. On analysis it appears that the main reason for this is that the agent is not ready to accept responsibility for non-performance. If any agents do not believe in the benefits of a sole mandate, how are they expected […]

Exchange control

Monday, March 17th, 2008

The Financial Rand is a non-resident investment currency derived from:

The local sale proceeds of South African assets owned by persons resident outside the Republic, and
Funds so designated by the Treasury or a person authorized by the Treasury. Financial Rand may only be traded in by a non-resident of the Republic.
Commercial Rand is legal tender used […]

Time-sharing Summarized

Monday, March 10th, 2008

Time-sharing was invented in Europe in the early 60’s because of the high cost and scarcity of resort facilities and limited choices for holiday-conscious European families. Time-sharing thereafter came to America and South Africa and has become one of the fastest growing holiday alternatives. In South Africa there are resorts ranging from game farms to […]

The Estate Agent/Attorney Relationship part 1

Friday, March 7th, 2008

With increasingly complex legislation that impinges on almost every facet of every property transaction, the relationship between an attorney and an estate agent has become an important contributory factor in the success or failure of a real estate business.
Every transaction will be influenced by at least one of the following Acts:

the Alienation of Land Act;
the […]

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