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« Previous EntriesJobs in Real Estate Industry, Basic Guidelines and Policies to Follow, Career of Selling Properties (11-14)
Monday, July 7th, 200811. Signs and sign register. “For-sale“, “sold” and “showhouse” signs will be provided by the firm. The following responsibilities relate to signs:
If you obtain a mandate, it is your responsibility to place a “for-sale” sign on the property without delay.
If you sell the property, it is your responsibility to retrieve the “for-sale” sign without delay […]
The Estate Agency Business’s Promotion mix for Personal Selling
Thursday, July 3rd, 2008Personal selling by a salesperson is one of the main ingredients of the estate agency business’s promotion mix for selling its own services and for selling properties. There are many reasons why the salesperson is important. Consider the following:
In many cases the salesperson has to persuade potential clients actively before the firm can obtain mandates.
Immovable […]
Get myself involved in Commercial and Industrial Estate Agency Business
Sunday, June 8th, 2008property, real estate, debt, refinance, loan, liquidation, tax-relief, mortgage
How to make the most impact in your selling area continue…
Thursday, April 10th, 2008Step 9
Devise a series of interesting pamphlets or items for door-to- door distribution. For example, emergency telephone numbers in your area, cookery recipes, household hints such as stain removal, poison antidotes, calendars, record of monthly property transfers, a newsletter of current price trends or interesting local property development plans, etc. Send one of these to […]
How to make the most impact in your selling area
Thursday, April 10th, 2008Every Estate Agent would like to be in control of sales, buyers and sellers in their own area. A good agent who has been in an area for several years is usually pretty much in charge of what is happening and because they are well-known, sellers and buyers are referred to them.
An agent who is […]
Estate Agent place in the community continue…
Thursday, April 10th, 2008Gathering data, however, is only one side of the coin. To be a successful estate agent you must also make yourself personally known to the homeowners who live in your territory. This is best done by what South African politicians call huisbesoekâthe home visit. Set yourself a realistic daily target for visiting a predetermined number […]
The Benefit of a CRS Designation continue…
Monday, April 7th, 2008Having been through the course, the major benefits gained by an agent have been summarized as the ability to:
Have gained insight into factors that affect human motivations and behaviour to better relate to sellers and buyers.
Fully grasp the importance of sole selling mandates for a successful real estate career.
Understand the mechanics of organizing and managing […]
The Benefit of a CRS Designation
Monday, April 7th, 2008Of the courses offered to residential sales agents the CRS (SA) is far and away the most prized and sought after. It is the Crown Jewel of the Institute of Estate Agents Educational Programme. Presented annually since 1985 by American instructors it has retained its exciting format and delivered results exceeding all expectations. The course […]
The Silent Salesman continue…
Sunday, April 6th, 2008Where “Pointer Boards” are being used on showdays agents should note the following:
Boards are only allowed to remain in position for a limited period. Usually one day before showday and only up to midday after showday;
Pointer boards may not display any more than the Company name and logo, a direction indicator such as an arrow, […]
The Use of Public Relations to Build Your Business
Sunday, April 6th, 2008It is claimed that the public are far more likely to believe editorial published in a credible newspaper or magazine than in paid advertisements in the same medium. A well planned Public Relations (PR)programme can be much cheaper and many times more effective than advertising.
The best way to develop a successful public image is by […]
The Art of Selling Real Estate continue…
Saturday, April 5th, 2008The role the Estate Agent plays
The agent services the buyers‘ and sellers‘ requirements, follows up, follows through and keeps everyone informed.
Like the proverbial oil on troubled waters, keeps buyer and seller emotions at manageable levels. In the sale of homes, sellers can get very emotional, particularly if they have been in occupation for many […]
Negotiating Skills Part 4
Thursday, April 3rd, 2008Telling stories
Relating a story about a past experience that is relevant to current negotiations may help, particularly if the story involves similar circumstances and provides the answer to an objection raised by either the buyer or the seller. Example:
“I once sold a vacant residential stand, that was covered in rocks, to a young married couple. […]
Negotiating Skills Part 3
Wednesday, April 2nd, 2008Technique
Successful negotiators will always try to get a positive reaction from people even when the odds appear to be heavily stacked against them. It’s often the way things are said that turns the tables.
Take a hypothetical case: Where you had forgotten to make a reservation on a train and offered the conductor R100 if […]
Negotiating Skills Part 2
Wednesday, April 2nd, 2008The buyer
One of the buyer’s major aspirations is to buy a “dream house” at the lowest possible price. Always remember that a bargain is best defined as an agreement between two parties where both believe they have got the better of the deal. Although it is your job as a negotiator to achieve this situation, […]
Negotiating Skills Part 1
Wednesday, April 2nd, 2008Our ability to negotiate develops from the moment we are born. Long before we can speak we learn to cry. This heart-rending sound attracts the attention of mother, who offers a host of comforts in the form of food, dry nappies, love or whatever trade-off we want ina bid to stop us crying. And the […]
Selling Homebuilding Contracts continue…
Monday, March 31st, 2008The selling process
Certain builders offer a “one-stop homebuilding service” which encompasses the full spectrum of services including architecture, design, planning, finance and building. Another option would of course be owner building, but caution should prevail.
Owner building requires experience, attention to detail and a degree of foresight in controlling costs. Many people think that they […]
Who is a buyer?
Friday, March 28th, 2008One of the most important aspects of Real Estate Marketing is Time Management and the need to avoid wasting precious time.
Every minute that an agent spends with a prospective purchaser should be productive and worthwhile.
We owe it to ourselves, buyers and sellers, not to waste each other’s time.
To this end it is essential that we […]
New Housing Subsidy System Part 2
Tuesday, March 25th, 2008Following on from this 8 joint technical committees have been established between the Department of Housing and the National Housing Forum. Their job is to develop policy in these priority areas:
Overall housing strategy;
Housing subsidies;
Retail lending initiatives and the provision of housing credit;
Institutional arrangements, fund mobilization and the National Housing Budget;
Land planning;
Hostels;
Sector efficiency and effectiveness; […]
Qualifying Sellers continue…
Tuesday, March 25th, 20084. Knowledge of the seller’s individual objectives and motives
This area would be the most crucial in correctly qualifying a seller. An agent cannot help a seller (and in turn help him/herself) until the agent knows the seller’s real needs. It is essential to earn the seller’s trust and confidence so that the seller will feel […]
Benefits of a Sole Mandate continue…
Saturday, March 22nd, 20087. Sellers‘ Convenience
Suitable appointments can be made with the sellers for people to view the property. The agent will keep these appointments and the sellers will not be inconvenienced. The seller will be left in peace and not harassed, troubled or confused by many agents, each making their own appointments. Furthermore there is far greater […]
